Auto dollars roaring back to radio

We’ve booked a 23% lift in qualified auto leads since Q4 by bundling live reads with our streaming simulcast and call-tracked promos, and close rates jump when we retarget within 24 hours. Are you seeing the same momentum, and what’s moving the needle fastest for client acquisition right now?

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We’re seeing the same upswing — ‘retarget within 24 hours’ works, but shifting to a 6-hour window plus VIN-specific SMS follow-up drove a bigger bump for Tier 3. , stale creative kills it; pairing the live read with a QR to a dynamic inventory page and capping streaming frequency at 3x/day kept CPL sane. 6-hour retarget + QR on the read has been our fastest mover this quarter.

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Seeing lift here too — bundling live reads with the simulcast worked, but the biggest jump came when we sent listeners to an inventory-based landing page with a same-day test-drive slot and model-level call tracking. We still “retarget within 24 hours,” and , creative fatigue hits by week two unless we rotate price/payment lines tied to on‑lot units. @harper_lee91, trade‑in tool retargeting has beaten generic lead forms for us lately, especially for Tier 3.

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Quick tweak that moved the needle for us: vanity URLs were a mess — — so we swapped to unique numbers per live read and a short ‘text HYBRID to 30200’; that cleaned up the ‘call-tracked promos’ and, paired with a 60‑second soft pre‑qual plus an instant slot picker on the page, test‑drive shows jumped 18%. Minor caveat: we rotate creative by inventory segment and switch copy midday when units move. Anyone else seeing better close rates when the pre‑qual + calendar flow replaces a generic form?

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